AUTOBRIX Pre-Series A Funding To Fuel Technology-Led Geographical Expansion

AUTOBRIX Pre-Series A Funding To Fuel Technology-Led Geographical Expansion 1
AUTOBRIX Pre-Series A Funding To Fuel Technology-Led Geographical Expansion 2

AUTOBRIX, earlier known as CleanseCar, the tech-enabled disrupter in the auto-services industry is set for an overhaul ints operation after raising Pre Series A funding to the tune of $2 million.

The funding will help in its pan India expansion from its current operational locations like Bengaluru, Hyderabad, Mumbai, Pune Delhi and Gurugram. AUTOBRIX also plans to expand to Kolkota, Bhuvaneshwar, Hubli, Thiruvananthapuram and Kochi among other tier two and tier three cities across the country. The expects a disruption in auto industry and wants to take on the merging scenario with modernised services at its operation locations.


Kalyandhar Vinukonda and Pratibha Shalini founded CleanseCar, owned by CleanseCar Washing and Repair Services Pvt. Ltd, in January 2018. It offers daily car wash, on-demand bike service and road side assistance for cars. AUTOBRIX owned CleanseCar app has popular features like real time car wash status, one click renewal, hassel free online payment and easy rescheduling process.

AUTOBRIX has disrupted the car cleaning and repair services sector with customer focused initiatives and technologies. Besides banking on car owners with over 20,000 monthly subscribers, AUTOBRIX is looking at other revenue streams. The company believes that banking on technological prowess it can register high growth. Also, aims to be a leader in the bike services market.

The company offers daily service, weekend service and on demand services. The doorstep service of the company includes deep cleaning, wax and shining, tyre puncture, tyre rotation, engine wash, leather seat polish, fender wash, regular air check, nitrogen air check and fuel service. These services are offered in five combo offers.


The company raised its Pre Series A funding from a group of investors. They include Haldiram’s Family Office, (Vevek Ventures Investments pvt Ltd), Dr. Apoorv Ranjan Sharma (Founder, Venture Catalysts), Dhianu Das (Alfa Ventures), Karan Kumar (Founder, Amalthea Capital), Rahul Bothra (CFO Swiggy), Mitesh Shah (Ex CFO Ola, CFO BookMyShow, Co-founder IP Ventures), Lalit Agarwal (Head of Venture Capital at a Sovereign Wealth Fund), Bobby Reddy (Indus Ventures), Sagar Agarwal (ex MD, Evolvence India Fund) and Nandi Vardhan Mehta (Head of Finance, KAAF Family Investments Office)

By Leveraging this significant Customer data from Car and Bike Wash and CleanseCar, AUTOBRIX has also introduced On Demand Bike Services and Road Side Assistance for Cars. On Demand Bike Services has currently doing over 500 on-demand bike service per month of all brands.

Indian automotive industry

Indian automotive industry is currently registering a slide in its growth journey but is full of growth potential. The $100 billion auto service industry  is untapped with less technology intervention. AUTOBRIX is bridging the gap in customer service with the help of technology and view immense potential for growth. According to a recent statistics, AUTOBRIX and subsidiaries are adding one new customer for car wash every 9 minutes.  

Expressing satisfaction in the growth journey of the company, CleanseCar Washing and Repair Services Pvt. Ltd Founder Kalyandhar Vinukonda said that with changing lifestyles, burgeoning middle-class and dramatic rise in car owners in the country, there is a huge potential for supplementary services. “We want to capitalise the growing opportunity such as car cleaning and repair using disruptive technologies, besides providing auto accessories. We also are witnessing a huge growth in our bike services unit too and see ourselves as the market leader in this sector,” said Kalyandhar Vinukonda.

CleanseCar targets to achieve washing 100,000 cars daily and provide 25,000 on demand  bike services every month across all Metro  cities in India. 

As per the IBEF’s recent report, Indian auto industry is the 4th largest in the world.  Between years 2013-19, domestic automobile sales increased at 6.71% combined annual growth rate (CAGR), with 26.27 million vehicles getting sold in FY 2019.  Domestic automobile production increased at CAGR 6.96% between years 2013-19 with 30.92 million vehicles manufactured in the country in FY 2019 alone. 

As the domestic automobile market is growing, so is the car servicing market, which is expected to grow by over 65% and will reach 34,000 crores by 2020.  India’s bike market is in fact the biggest in the world, even ahead of China and is presenting a huge growth potential for the bike services market here.

AUTOBRIX Pre-Series A Funding To Fuel Technology-Led Geographical Expansion 3

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