Bengaluru, NFAPost : Flipkart, India’s leading e-commerce marketplace, will kick off the country’s festive season with its biggest flagship event, The Big Billion Days (TBBD), from September 29 to October 4. This will be the first flagship event where lakhs of artisans and weavers will get access to millions of Flipkart consumers.
As part of loyalty programme, consumers who have joined Flipkart Plus will get four hour early access for shopping. The company has formed partnership with leading banks like Axis and ICICI to come up with special offers so that those card holders will have hassle free shipping experience and access to variety of products.
According to Flipkart press release, categories will open to consumers as follows:
September 29: Fashion, TVs & Appliances, Home & Furniture, Beauty, Sports, Toys, Books, Smart Devices, Personal Care Appliances, Travel & more
September 30: Mobiles and Electronic Devices & Accessories
This year, more than ever, The Big Billion Days will be celebrated all across India, from metros to Tier IV markets and beyond. Over the last few months, Flipkart has scaled up its supply chain considerably, both in first- and last-mile delivery, largely in under-penetrated parts of the country to cater to the needs of consumers and sellers. The company has more than doubled the number of PIN codes where it offers pick-up capabilities to sellers and has added around 30,000 kiranas to its network to handhold consumers through their online purchase journey.
During The Big Billion Days, consumers will have access to the widest selection of brands and products across categories from lakhs of sellers, brands and artisans. With deals to watch out for in key categories such as mobiles, gadgets, TVs, appliances, fashion, personal care, furniture and more — there will be something for every consumer across India on Flipkart this festive season.
For the first time, consumers will also now be able to buy insurance for appliances during the Big Billion Days. To maximise value for consumers, there will be new and exciting offers every single hour by our seller partners, for the entire 144-hour event.
Over the past year, Flipkart has worked closely with brands to share insights and has co-created products tailored to the unique needs of Indian consumers. Flipkart has also scaled up the selection available under its Private Brands, with 10,000+ products under 200 categories specially designed for consumers. In addition, this year for the first time, India’s community of artisans, weavers, and craftsmen will be able to participate in this landmark festive event through Flipkart Samarth.
Affordability is one of the key pillars for the Big Billion Days, with a focus on empowering consumers to fulfill all their shopping aspirations without compromising on their budgets. This year, over 50 million Indians will have access to some form of credit, through Flipkart’s various loan options, including Cardless Credit, Flipkart PayLater and No-Cost EMIs on leading bank debit and credit cards. There will also be 10% instant discount for Axis Bank debit and credit card holders and ICICI Bank credit card users.
Speaking about this year’s Big Billion Days, Flipkart Group CEO Kalyan Krishnamurthy said every year, The Big Billion Days marks the beginning of India’s festive season and every year Flipkart sets out to deliver the best possible experience for our consumers and our lakhs of sellers.
“This year, more than ever, we are partnering with brands, MSMEs, sellers, and artisans to deliver unparalleled selection and user experience to our consumers. The Big Billion Days is a time for the whole country to come together and celebrate, without worrying about budgets or constraints. At Flipkart, we’ve worked hard over the past year to prepare for The Big Billion Days and we look forward to collaborating with the whole ecosystem to deliver the best festive season yet,” said Kalyan Krishnamurthy.
This Big Billion Days, Bharat’s favourite festive event will engage a large ecosystem of partner brands with exciting engagements for consumers at various touchpoints. For the Big Billion Days 2019, Flipkart has partnered with India’s favorite Bollywood and sports superstars, including Amitabh Bachchan, Deepika Padukone, Alia Bhatt, Virat Kohli, and MS Dhoni, among others.
NEW IN THE BIG BILLION DAYS 2019
10% instant discount + 5% unlimited cashback for Flipkart Axis Bank co-brand card customers
Exciting new games and contests with rewards upto Rs 100 crore to be won
Shoppers will be able to buy Complete protection plans for appliances, in addition to mobiles I
100+ Partner offers for SuperCoins and 4X Coins on all partners suchh as Ola, OYO, PhonePe, UrbanClap, 1mg
SuperCoins will unlock a host of offers like 4x earning on SuperPartners, Exclusive Rewards and free flight offers during this BBD
BBD Specials: Launch of innovative products from top brands specially for the 6 days of Big Billion Days
This will be the first-ever Big Billion Days for artisans and weavers, who will get the opportunity to sell to the entire country