Startups

G2 plans IPO to expand globally

Bengaluru, NFAPost : Business software marketplace G2 is gearing up for IPO (Initial Public Offering) to expand its global presence. 

In an interaction with NFAPost, G2 Co-founder and President Tim Handorf said the company has grown via inorganic ways. “We have raised funds and acquired companies. Also, we are now financially in a good position. G2 is looking at IPO as the next phase of its growth,” he said. 
Tim Handorf inaugurated G2’s APAC headquarters in Bengaluru. “Our Bengaluru office will expand soon as both domestic and APAC markets are growing at a rapid pace. Product and platform development are also happening here,” he said. 


G2 is known as a platform where IT buyers can discover and buy software and services for solving specific issues. The company provides others’ reviews and compares it against competitors.
“Our model brings transparency to B2B buying —changing the way that decisions are made.  G2 is excited to grow our office in Bengaluru, a city known worldwide for its technology innovation and talent.  Bengaluru is a perfect place for G2 to expand our footprint to help businesses, ” said Tim Handorf. 


There are more than 785,000 independent and authenticated user reviews read by more than 3 million buyers each month on our platform. It is spread across nearly 100,000 products in more than 1000 categories. 
The company makes it easy for businesses to select and manage technology in a world where B2B technology options are growing exponentially and their technology decisions will have a tremendous impact on their success. 


The recently released G2 Track, a product developed at Bengaluru, which helps businesses  automatically detect the amount spent on products used by them, how often the products are being used,  as well as manage contracts and compliance so they get the most benefit from their technology budgets.
The company had acquired Siftery, a startup based out of India, which builds its own database of business software to provide a service to businesses to which help in identifying what is actually getting used.

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