Entry-level, blue-collar job seekers are in for some great news as Google’s Kormo App will aid them in their quest for a dream job in India.
According to the Economic Times, the Android-only app is powered by Google’s recent study on how entry-level hiring was made across various sectors in recent times. It is expected to officially go live in India on Friday.
The app is the brainchild of Google’s Area 120 which is the company’s base for experimental projects. Area 120 was initially launched in Bangladesh last September, followed by its expansion to Indonesia in March 2019.
Kormo means “work” in Bengali and it aptly enables employers and job seekers to connect seamlessly, create digital CVs or access free training content and enhance their skillsets to match their career interests.
This comes as a welcome change for potential job seekers and employers alike while the country reels under severe economic crisis with its unemployment rate standing at 8.4 percent (in August 2019) as per the recent data shared by Centre for Monitoring Indian Economy.
Here is what Google’s Project Lead Bickey Russell had to say at the company’s Next Billion Users initiative:
“Since we launched Kormo in Bangladesh in 2018 and in Indonesia this year, we’ve connected over 50,000 job seekers to jobs from hundreds of employers who use Kormo for their hiring needs, specifically entry-level jobs.”
Kormo is Google’s only jobs-related app at the moment. But, it has been accused of allegedly diverting traffic to Google’s jobs search.
Consequently, it has drawn severe flak (termed as anti-competitive behaviour) from the antitrust motion in the EU as a flood of complaints has surfaced from its rivals recently.
Meanwhile, Kormo has to contend with a handful of rival players like OLX’s Aasaanjobs and Quikr’s Babajob.
Additionally, it could face tough competition from the reputed tech giants like Quess Corp’s people’s services as well as Tech Mahindra’s Saral Rozgar.