By Dominick Rodrigues
Mumbai: Torrential rains and heavy flooding failed to dampen the shopping spirits of arts and lifestyle lovers as they made a beeline for HGH India 2019 – the trade show highlighting the latest trends in home fashion and lifestyle across home textiles, home décor, gifts and houseware – that began here yesterday.
The three-day show, now in its 8th edition, drew 700 brands and manufacturers from 32 countries with 35,000 retailers, brand representatives, distributors, importers, institutional and trade buyers, besides the lone Chinese presence from Zheijiang province highlighting 10-fold increase with 70 exhibitors.
Inaugurating the Show, Mr Shantmanu, Development Commissioner (Handicrafts), said the Government and HGH always promoted artisans, craftsmen, carpet weavers and handicraft workers through exposure to the biggest names in industry, while also helping them in understanding available opportunities and helping the home industry integrate products across segments.
Highlighting the HGH Show as a testimony to the entire home product industry’s trust in the trade show, Arun Roongta, MD, HGH India, expressed confidence of this edition being another successful year for the participants in accelerating growth of the home textile, home décor, houseware and gift industries.
Earlier, releasing a book titled “Beyond Shapes – Universal Future” — an assimilation of in-depth research of strongly emerging colors, designs and materials for 2019-20, Roongta said this book highlighted trends forecast by an experienced European design team that studied the India market and which would help industry professionals to cater to consumer needs.
The Indian market, with one of the youngest world populations, is witnessing the educated, extrovert, technology-savvy, financially-affluent and others influenced by high international and social media exposure that seek a blend of modern and traditional ethnic products for homes, he said.
Noting that an impressive economic and social development has boosted Indians’ confidence, Dr Geert Bottger, Director, HGH India, said India’s emergence as a global power too was witnessing them reiterating their faith in their social traditions and cultural heritage alongside adapting to international lifestyle.
Green, environment-friendly and futuristic products seem to be the watchword at the show.
Mattress-maker Magenta is highlighting next-generation +Green Tea+ and +Bamboo Charcoal+ mattresses in which these two fragrances have been added. “Bamboo charcoal controls radiation emanating from mobiles, laptops that are used by people while lying on beds, while Green tea has therapeutic properties and eliminates dust mites alongside promoting fragrant sleep,” said a representative .
Another mattress company claims to be the first to add a physical analysis device ‘mobile’stand to its mattresses—costing a whopping Rs three lakhs for kingsize bed – which +tracks, records, analyzes and displays sleep performance and physical responses through sensors embedded between layers of premium materials and connected to the ‘world’s most accurate’ i Sleep App.
“We are the first such ‘Make In India’ company that has a 25% domestic market for this mattress comprising +ThermoGel memory and Space-X Zero Gravity Fabric (with fibre-threads and air inside),” Nitin Gupta , Executive Director, i Sleep, said while noting that experimental exposure of the mattress was being carried out before launching Pan-India , besides ongoing exports to Canada, Australia and Gulf countries.
Versace, the Italian luxury fashion company, is making its presence felt in iconic glamour design +Wallpaper+ through its sole exclusive Indian counterpart Excel Company, Kolkata. Khushal Ahmed Siddiqui, Senior Area sales Executive, said Versace’s 35 designs in wallpaper have caught the attention of the fashion-conscious, home lifestyle people and others in Indian society.
Esselworld Amusement Theme Park in Mumbai has its associated FAB5 merchandising company promoting the park through kids-oriented gifts – that also draw adults — on the lines of Disneyworld, USA, where grotesque Viking masks and helmets compete with Esselworld’s bird park figurines and other polyresin articles that are globally imported, Kaveeta Goel, Managing Director, FAB5 Merchandising Company Ltd, said.
He said, “Like Disneyworld, besides Esselworld’s ‘Water Kingdom’ caps, we are highlighting seasonal festival Esselworld-related merchandise covering Halloween, Diwali, Christmas that have– since 2006 –become our 40% revenue earners.”
China too is making its presence felt here through its Zhejian province which witnessed good business being generated last year.
“How successful our participation was can be seen from that fact that we had barely 8 companies participating last year and this year, we have come with 70 companies,” Wang Jian Er, Deputy General Manager, Zhehiang Broad International Convention and Exhibition Co, Ltd., said.
He also said, “India is a big, lucrative market for us and our companies are looking at joint ventures for 100 per cent manufacturing and franchising here for our high-quality products and brands that are famous names globally.”