India’s leading food delivery startup, Swiggy, has just launched a new service called “Swiggy Go” to deliver all your needs at your doorstep. The startup has expanded its portfolio from delivering grocery and perishables to instantly deliver laundry, documents, car keys and personal belongings among other things.
Swiggy Go rivals the business model employed by Dunzo which is a Google-funded hyper-local concierge startup. The latter is currently operational only in select Indian cities while the former plans to expand its service to around 300 cities by 2020.
Swiggy also has plans to expand the reach of Swiggy Store service from Gurgaon, Bangalore and Hyderabad, to all metro cities in the sub-continent.
Here is what Swiggy’s CEO, Sriharsha Majety, said in a recent press release:
“Swiggy’s vision is to elevate the quality of life of urban consumers by offering unparalleled convenience. After enabling this with food delivery for five years and stores across the city with Swiggy Stores, Go will open the Swiggy delivery superpower to all consumers in the city.”
Swiggy and Zomato have contrasting visions in their drive for business expansion. The former is aiming for consolidation of user base beyond the food delivery service while the latter is focusing at attaining precise control of the food business.
As Tech Crunch reports, Zomato has taken up new initiatives like the Project Kisan to acquire supplies directly from farmers and fishermen. The food delivery company then stores them in self-owned warehouses across several cities like South Delhi and Pune.
Dunzo has already contributed to more than a quarter of all deliveries on the food delivery platform as the competition heats up among the food delivery partners like Swiggy, Zomato, Uber Eats, Foodpanda and other online dining services.